Sunday 23 June 2013

Bus Branding @ Singapore


Singapore is a top class city that I ever experienced. I feel it is the best place to work, live, study and play. Singapore is globally connected, multicultural and cosmopolitan city state that offers wide range of opportunities. Singapore is a beautiful country with greenery all around.


Visiting Singapore is the best pleasure I can say in this site. I have never experienced such a beautiful palace in the world. Very innocent peoples, well arranged places of interest. Good and neat food, fast MRT’s, best taxi drivers and wonderful shopping malls. The Birds Park, The Universal studio is one of the best which I loved. Singapore is the best in Asia for all.


Since when I came here I observed the amazing Marketing activity that was taking place on the streets of Singapore. Standing at the road side I could see brands having a race. I could experience the competition among the brands even before I entered a shopping mall.



Brands are an important part of the scenery of Singapore. Brands play major role in everyone’s life.
Brands use public buses as their medium of promoting their brand. The bus is decorated in the theme of the brand and left to move around in Singapore.



This concept of advertising highly creative, full of colorful graphic images on a large bus, Brands try to capture the attention of shoppers, drivers, passengers and pedestrians a like – in highly populated areas with major traffic flows, as well as on well-traveled motorways.

Buses are made in such a manner that it naturally attracts the attention of all. Marketing has been taken another level here at Singapore. The use of concepts and design of branding on buses is amazingly displayed at Singapore.


Hope this post brought some knowledge of use.
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