Re-branding the Yahoo! Way.

The Internet giant Yahoo!

Has decided that it will change its logo on and is carrying out an interesting campaign “30 days of change”

The reasons behind the change was revealed in an early morning blog post, by Yahoo’s chief marketing officer Kathy Savitt who wrote,

"Over the past year, there's been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too."

A statement on the official Tumblr blog post for the company also explained the thinking behind the new logo.

Here is a video of the campaign

“We’ve introduced beautiful new products that have changed the way you see the weather, read email, share photos, and follow your favorite sports teams. We’ve partnered with great artists including Macklemore and Ryan Lewis, John Legend, and Imagine Dragons to take Yahoo! On The Road. And of course, we are excited to come together with tumblr, and by extension, its incredible community of creators.”

Specifying the details of the new logo Savitt also wrote,

“The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the US for the next month. It’s our way of having some fun while honoring the legacy of our present logo.”

This change in the logo gives us the insight how the new CEO Marissa Mayer is transforming the company. She took over last July and now the company has acquired acquisition over Tumblr, Summly, etc.

Mayer has also emphasized on the push for mobile and under her stewardship the company released, a new email app for smartphones, revamped Flickr photo service on the iPhone and iPad and the web. An improved Yahoo Weather app was also released which won much praise for its sheer beauty. The logo change is just another stamp that Mayer is putting on this company.

As part of the logo campaign Yahoo, will unveil a different logo each day on its blog, Facebook and Twitter page. The final logo will be revealed on 4 September.

The waiting time is over Yahoo! has announced its new official logo.

There is an interesting blueprint video of this logo. If you are keen to know more then you must watch this video.

Thank you  for being patient. Keep blogging.