Breast Cancer campaign goes “VIRAL” on FACEBOOK

Breast Cancer campaign goes “VIRAL” on FACEBOOK

Facebook; this word is not just merely a word in today’s day and age. It has become a phenomenon. It is something that each individual especially the youngsters are acquainted with, and if someone is not aware of it then he or she is definitely not considered to be a part of your gang. It is basically a social networking site which helps you in getting connected with people you know and even with people you don’t know.

For me it is of great help as it provides a whole lot of gossip of what is happening in my friend’s lives, it reminds me of a “friend’s” birthday even if I have never met that person ever in my life, it helps me in posting pictures of what I had for dinner last night. Hence, it is of great help in promoting my existence, to have a sneak peak of what is happening in others life, and a lucrative medium to waste my not so precious time. Having said that, we all are addicted to Facebook. In fact that’s the first thing I do whenever I am in front of a laptop having an internet connection.
 

 “Facebook is quite the colorful place today”

Have you seen a bunch of Facebook statuses consisting only of colors--white, black, pink, beige--recently? That's not a coincidence.

Facebook users on one fine Thursday logged in to be foxed by curious conversations on status lines, like: 'Electric blue,' 'Same pinch'. Suddenly, every woman on the friend list seemed to have joined the color game. Black, Lavender, Yellow, You may have noticed a lot of your Facebook friends posting colors as their status updates. Female Facebook users have posted one word status updates like "black", "white", "red", "tan", "blue" or "pink".
 

The question that arises in every man’s mind was that---Why are so many women posting colors for their Facebook status updates?
 

After a lot questioning the answer that came in front was 'Bra color' charity campaign blossomed on Facebook.
 

Over the past few days, a large number of female Facebook users started receiving messages asking them to change their status update to the color of the bra they are wearing. The message also specified to pass the message on only to female friends, not men. On Facebook, things like this spread like wildfire. Before you knew it, millions of female Facebook users had changed their status to the color of their bra. It left men scratching their heads and wondering what was up?
 

This message was passed on Facebook Inbox read:
 

"Something fun is going on. Write the color of your bra in your status. Just the color and nothing else. And send this on to ONLY women no men. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men wonder why the women have a color in their status".
 

Who’s actually behind the bra color campaign, and what they’re trying to accomplish, remains a mystery. Speculation, however, is running rampant. A Detroit blog suggests that the color update craze was started by women in Detroit who are trying to raise awareness around Breast Cancer (though October is Breast Cancer Awareness Month).
 

This meant women across the globe were putting up the color of their bra on their Facebook status. The day began on bright note for many Net regulars.
 

National Breast Cancer Awareness Month is traditionally in October, but a social networking site like Facebook can rapidly help spread awareness any time of year.
 

THE CAUSE: -Breast cancer is an uncontrolled growth of breast cells. According to the Mayo Clinic, “Breast cancer is second only to lung cancer as a cause of cancer deaths in American women.”
 

THE Buzz: -The campaign went viral and it was definitely an approach to raising awareness that had not been heard of before. Everyone was stalking about it!

Furthermore, and if I remember correctly, almost every girl on Facebook I know participated in this campaign.
 

After my theoretical analysis, I realized this message had a lot to do with the Breast Cancer Awareness. I like the way it did kick-off one of the smartest online and social media campaigns to do with public health. If I’m just estimating, about 70% of women on Facebook changed their status updates during this period.
 

There's nothing wrong using nontraditional, goofy, even cryptic marketing tactics to raise awareness of public-health issues. Sometimes, if it's done really well, it can make people laugh while they're learning something serious. I'm sure the hundreds of thousands of women who "flashed color" to all their friends had
the best of intentions.
 

Whoever is behind this is a genius: He or She asked something simple (post a color). There were no entry barriers (every girl has a color to pick). It raises curiosity (men have no idea why suddenly women are changing their statuses to colors).
 

It was a brilliant idea and simply by the fact it got to mainstream media managed to raise amount of discussion on the topic – and in case of tabu topics I think discussion is crucial as it does lead to actions.

 

Facebook is a catchy way to spread and promote a campaign, especially one which calls for a simple action.
 

Finally, and to wrap up: Have you ever heard of this campaign? Did you participate in it? What do you think about raising such issue in such a manner?